From the ASPCA Newsletter: Rescues & Runways kicks off on August 26 with a major fashion show and entertainment at the maurices home office in Duluth, MN. Rescues & Runways is an exciting new nationwide effort by maurices to support local shelters and the animals they help. During the month of September, more than 700 maurices stores in 44 states will host pet-themed fashion shows in partnership with their local animal shelter and sell a special charm to benefit the American Society for the Prevention of Cruelty to Animals® (ASPCA®). Each Rescues & Runways fashion show will feature models from each community walking the runway with the latest fall looks from maurices, plus a pet who is available for adoption. Also throughout September, people are encouraged to support their local shelters by bringing the supplies they need to their local maurices store. Customers who bring in a donation for the shelter will receive a coupon for 20 percent off one regular-priced item. The campaign goal is to collect 500,000 pounds of supplies across the nation. In addition, maurices is introducing a limited edition Friends for Life Charm, a celebration of the special bond people share with their furry friends. The Friends for Life Charm is just $5.00 and will be sold in all maurices stores beginning in mid-September through October 31. For every charm purchased, $2.50 will go to support the ASPCA and its national shelter outreach program. The ASPCA will receive a minimum donation of $50,000 from maurices, with an ultimate goal of raising more than $100,000.